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Trick to Increase Credibility and Reduce Price Sensitivity (for 2019)

Preston Swarthout Blog Leave a Comment

Most sites are beginning to realize that reducing the amount of content on any given page can go a long way (when done correctly). However, sometimes adding an extra element can help conversion rates. But we need to be careful with what we choose to add and, perhaps more importantly, when and where. Something businesses are always concerned about is …

Improving Your Marketing Messaging in 2019

Preston Swarthout Blog Leave a Comment

Many businesses offer consultation services to help their customers find exactly what they need or improve a certain aspect of their life. Often, these consultation services are split up into different “levels”. There may be a free consultation, a more expensive consultation package with more features, and an even more expensive package with even more features. Take this page from …

My Holiday Shopping Experience

Rishi Rawat Blog Leave a Comment

Now that it’s the holiday season, we are seeing websites use many different strategies to increase conversions. Some of these strategies include special holiday sales, free holiday shipping, extended return and refund policies, and so on. While doing my Christmas shopping for one of my close friends, I decided to take some mental notes of my observations while on the …

Pitching Amazon

Rishi Rawat Blog 4 Comments

Many shoppers only trust Amazon. So it makes sense let your site visitors know you also sell on Amazon. But, leatherhoney.com advertises their Amazon availability right on their homepage: The shopper is already on your site. So, does this strategy make sense to you? Am I missing something? There are literally 8 references to Amazon on just their homepage (see …

Geotargeted Reviews

Rishi Rawat Blog Leave a Comment

For years I’ve been thinking about a test idea that combines these 2 facts– 1: Shoppers are more likely to convert when they can read reviews. 2: For a shopper in [Michigan] reading a review of another shopper who also happens to live in [Michigan] is a strong influencer.  Here [Michigan] can be any state. And then, I discovered a …