Handwritten Testimonials

Folica.com specializes in hair products.  Their site has 100s of products and 1000s of reviews.  How could we make reviews more persuasive?  They should pick a popular product and for any customer that buys this item two weeks after purchase mail out two pre stamped postcards requesting a handwritten testimonial.  Scan these testimonials.  Then run …

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Solving The Shopping Cart Abandonment Problem

This is an old post that somehow got deleted.  So I am reposting- Without a doubt this is the most interesting brainteaser in all of e-commerce land: 1/3rd of all online shoppers leave their shopping carts.  People abandon for a number of reasons: 1. Lack of trust.  This can be remedied with assurances (‘guaranteed returns’, …

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