The jobs-to-be-done concept of switch behavior also applies to eCommerce.
As marketers, we spread our attention across various marketing functions (in the image below, “WOM” is “word-of-mouth”):
Instead, what we should we doing is this:
A LITTLE ABOUT US
Thank you for reading this short post about switch behavior in eCommerce. We are Frictionless Commerce and over the last 11 years, we’ve thought about just one thing: how do we get online shoppers to convert? We’re fascinated by buyer psychology. And once we understand how your site visitor thinks we use our 9 point copywriting process to convince and convert them.
If you’re on LinkedIn much you
can should definitely connect with me. On LinkedIn, I post ecommerce conversion ideas every day, multiple times a day.