Rishi Rawat

When I started in 2008 my core thesis was that most purchase behaviors were rational. 9+ years on and 300+ experiments…

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Comments 3

  1. It’s quite clever. Did you see the text above the free sample offer? “You are $29.00 away from 5 free samples.”

    I didn’t see this at first. It looks a little lost, competing with the free sample images.

    Probably would work better if this text was bigger, brighter or flashing

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