Strategic Chat

Rishi Rawat Blog Posts Leave a Comment

Proactive.com does something clever. On their checkout page when a shopper clicks the “Terms and Conditions” link to read terms Proactive proactively shows a chat popup–

Proactive_Chat

The lesson here is that if there is a spot on your checkout where shoppers drop off it’s a good idea to go the extra mile to address concerns of shoppers who reach that point.





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