37signals.com blog has an excellent example of how social proof can be a conversion catalyst. Am sharing their post snippet–
There’s a flash flood warning for all of Chicago today. Unfortunately there’s water in my basement (like other Chicago home owners)…
The flood fixing company U.S. Waterproofing has a cool feature on their website. Look at who we’ve helped in your neighborhood–
Back to my post …
See U.S. Waterproofing interface live– http://www.seepage.com/getreco.php?zip=60606
Now, U.S. Waterproofing is a Chicago based company so they are using their Google Map mashup to attract Chicago customers. But you could do the same for your ecommerce business. You could export a list of addresses shipped to in the last X years and create a Google Map mashup that places a pin over each shipped destination. Then, shoppers could zoom in to see different locations in their state where other shoppers have bought your products.
Don’t think it’ll work? A/B test it. Don’t know how to A/B test? Post a comment and I’ll help you out.
Like this idea?
This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from "I'm interested" to "That's it, I'm pulling the trigger". We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.