If you are an online retailer make sure your store stands out on at least one of the following dimensions:
— unique product (that is very very hard to find elsewhere)
— lowest price (biggest discount)
— largest selection
— friendliest policies (shipping, return, membership discount etc)
— uniquest content (heartfelt editorial, video, superb product photography etc)
— most innovative features (filter options, in stock reminder, gift finder, etc)
If your store has none of these qualities I guarantee you’ll never pay off that loan you took to build the estore.