94% of the time when reviewing Google Analytics data we find shoppers who use Site Search have a higher conversion rate and average order value than website average. The tricky part is figuring out a way to make Site Search box more visible. Here is one trick. Here is another–
My screenshot doesn’t do justice, please visit bonanza.com.
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This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from “I’m interested” to “That’s it, I’m pulling the trigger”. We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.