The Costs (And Benefits) Of Showing Prices

Rishi Rawat Blog 1 Comment

If there is one unifying message in this blog it is that if you honestly care about your customer they will reward you in kind.

Today I was reading an article on online pricing at furnituretoday.com. The author lists 8 strategies. I am reproducing strategy 2 for ya’ll:

furnituretoday.com article

I cannot believe anyone would actually suggest this. Furnituretoday.com is the internetretailer.com for the furniture retail market and their website gets over 50,000 unique monthly hits.

Comments 1

  1. Oh wow, it also makes it difficult for customers to print it out for their reference. Sheesh, for mid-to-high involvement purchases like a new couch or bed, it’s not unreasonable to think that customers would print out a product with price and then compare his/her options. Competitors can just write down your price even from a pop-up, so this “tip” makes little sense!

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