Show Your Personality

Amazon is as big and traditional a retailer as I can think of.

Well, I saw this question on my Amazon homepage (see red arrow):

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Amazon doesn’t even sell invisibility cloaks. So why ask this question? Because it’s a fun question that a visitor wouldn’t expect to see on a site like Amazon. It’s also engaging. And if Amazon knows one thing it’s this: engagement drives brand recall, which drives everything else.

BTW, it turns out 80% Amazon of customers are like me. They want to be invisible:

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