What's your name?
When you study the heatmap of your Shopify product page you will likely see an image like the one below. We’re going to share a really interesting conversion secret (read on).
50% of our brain is devoted to image processing. This is probably where the saying “a picture is worth a thousand words” comes from.
Pictures are so powerful that they pull away attention from everything else on the page, including the product description.
This is a problem because the product description is where we make the sales pitch to the buyer. The product description is what gets the visitor to buy.
So here’s our little secret: convert every photo on your product page into either an infographic or a picture story.
Infographics and picture stories are similar but not the same.
An infographic is when you add text to a photo to convey technical info about the product: like the thickness of the material, etc.
A picture story is different. The purpose of the picture story is a branding exercise.
To imagine a picture story think of a product ad in a magazine:
Remember, we’re doing this because we know the visitor’s eye will be drawn to any visual element on the page. By adding information on that visual element we’re elevating it from just a unique photo to a unique photo that’s also delivering a sales pitch to the shopper, which is the ultimate conversion secret.
Why you should use this conversion secret
Because very few online retailers are currently using it. The keyword being currently because if everyone starts using it it will no longer be a conversion secret. So get in on the action while it’s still a relatively rare idea (many of the top guys are already using this technique).
Now that you understand the importance of content readability let reveal other ideas to maximize content conversion rates:
ABOUT FRICTIONLESS COMMERCE
Product pages matter because that’s where our prospects make the crucial buy / no-buy decision.
We specialize in Shopify product pages. Watch your bestseller convert 20% better in 90 days. Our process.
If you like doing the hard work yourself, our founder Rishi shares conversion ideas on LinkedIn every day. Connect with him here.
If you want to make your life easier and still increase conversions, jump on a call.