Shoppers who buy motorcycle batteries also buy magic lift bras—

Sears.com_Cross_Sell

It’s either that or Sears’ recommendation engine is broken.  And it’s the latter.

Rishi Rawat

When I started in 2008 my core thesis was that most purchase behaviors were rational. 9+ years on and 300+ experiments…

See what Rishi is up to on LinkedIn

Comments 2

  1. Probably only one person has ever bought that battery at Sears.com ever, and that’s what else they bought. Over the next 15 years that battery will generate 5 more sales and bring back better data.

    Let me guess, the product had zero reviews also.

    I tried to go to Sears.com to search for the product and see, but their search engine spell correct won’t let you search for Motobatt! It spell corrects it to “mat pad mb1ou”

    Gosh, I wonder why Wal-Mart and Sears aren’t selling as much as Amazon online.

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