What Role Does The Retailer Play?

Rishi Rawat Blog Leave a Comment

No matter how you slice and dice it any mass produced item is a commodity. And in the world of commodity a retailer has five alternatives for growth:

– Exclusive rights (with manufacturer)
– Volume discounts (from manufacturer)
– Visibility (through advertising and retail presence)
– Service
– Lowest prices

But for a retailer that does not ‘own’ any of these advantages selling stuff can be a big challenge. Figuring out a creative way to differentiate is key. Here are a few examples of companies that have figured out those creative alternatives:

– Duluth has taken on an interesting approach to visual merchandising (all the images below are paintings!)


– Yelp has reinvented email marketing by converting customer reviews into well written articles


– Woot has reinvented the art of copy



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