Rishi Rawat

When I started in 2008 my core thesis was that most purchase behaviors were rational. 9+ years on and 300+ experiments…

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Comments 5

  1. Rishi- Makes sense now…Systemax is also their *in-house* hardware brand at Tiger Direct. Surely they can leverage that with CompUsa as a distributor.

    One thing I might add, Tiger Direct does a really good job at email marketing. I’ll be curious to see how that translates to their retail model.

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