Imagine if your web-store had a yearly “Thank-You” sale for your top 200 customers. The Thank-You sale is a sale where you only charge the cost of production (sourcing) plus shipping, in short, you don’t make a dime. Do you think this is a bad idea? If so, why?
Like this idea?
This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from “I’m interested” to “That’s it, I’m pulling the trigger”. We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.