Threadless.com regularly runs 30% off deals. They used a different hook in their latest email. I love this idea because, as we’ve seen before
(link), the human mind is addicted to challenges/questions/puzzles:
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.