Threadless.com regularly runs 30% off deals. They used a different hook in their latest email. I love this idea because, as we’ve seen before
(link), the human mind is addicted to challenges/questions/puzzles:
Like this idea?
This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from “I’m interested” to “That’s it, I’m pulling the trigger”. We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.