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Many sites talk about building the perfect product description template.
But they also discuss many other marketing topics.
We only talk about product descriptions. We only work on helping retailers improve the $$$ their product descriptions generate.
You’ve come to the right place.
I will now reveal the product description template that we developed over 13 years of relentless A/B testing.
The Mistake Brands Make
They focus too much on their product photos and videos:
They rely too much on the reviews they’ve collected. Vitalproteins.com (3,177 reviews):
See, I think the product description is the only thing that matters, it’s where the sale starts. Your product photos seduce the buyer after the spark of interest has been ignited (by your product description).
Your customer reviews convince them after the sales pitch has been read (which is housed in your product description.)
What Is a Product Description?
Next, we’ll talk about the product description template that’s going to make you money
Why It’s Critical to Get the Product Description Template Right
The marketer knows two things for sure:
A: That They Have One Shot
If you go to your Google Analytics and peek into the Audience –> Overview report you’ll find a pie chart that shows your site’s returning visitor rate.
Even if your return rate is 20% it means 80% of visitors see your site just once.
Those are garbage odds. We need to close the sale on the first (and only) visit. And for that, you need the perfect product description template.
B: Advertising Is Expensive (And Getting Expensive-er)
My clients spend a lot on advertising. As their competitors spend more they are forced to respond.
Advertising platforms like Facebook and Google make money when brands get into bidding wars.
Don’t spend more, get better results by improving your advertising conversion rates with a killer sales pitch.
Product Description Template
The link in the next paragraph will discuss the four we’ll discuss all four steps to constructing the perfect product description template. We’ve used this approach on 100s of eCommerce clients and generated millions in new sales. Here is our latest case study.
Ready to change your life? Head here: Infusing Your Product Story To Your Product Page.
About Frictionless Commerce
We deliver an unfair advantage to technical product DTC brands (for example, Dyson) by improving advertising effectiveness by 20% in 90 days. This is achieved using a buyer psychology conversion copywriting framework. All paid traffic eventually reaches the product page and this is where we strike. Our process.
If you like doing the hard work yourself, our founder Rishi shares conversion ideas on LinkedIn every day. Connect with him here.
If you want to make your life easier and still increase conversions, jump on a call.