Cover Plug is an innovative baby safety product and is available at the following etailers:
Each of these retailers has a different selling style. Here are the three product pages:
Pick the design, layout and content you like best. Now let’s see comparative traffic trends:
Now I know this is an isolated example and wrapables.com might have more traffic for a number of reasons (paid search spend, product depth, pricing strategy etc) but I am willing to bet that good design (and content) drives repeat visits. Even if I didn’t buy the product today odds are I’ll remember wrapables.com over the other two. That makes all the difference.
Related article: Same Product, Totally Different Brand Experience