Do Product Images/Content Impact Site Visits?

Cover Plug is an innovative baby safety product and is available at the following etailers:

— thebabysgallerie.com
— chelseasroom.com
— wrapables.com

Each of these retailers has a different selling style.  Here are the three product pages:

— thebabysgallerie.com

thebabysgallerie.com product page

— chelseasroom.com

chelseasroom.com product page

— wrapables.com

wrapables.com product page

Pick the design, layout and content you like best.  Now let’s see comparative traffic trends:

Now I know this is an isolated example and wrapables.com might have more traffic for a number of reasons (paid search spend, product depth, pricing strategy etc) but I am willing to bet that good design (and content) drives repeat visits.  Even if I didn’t buy the product today odds are I’ll remember wrapables.com over the other two.  That makes all the difference.

Related article: Same Product, Totally Different Brand Experience

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