When a shopper visits diettogo.com—an online business that ships pre-planned meals to customers to help them lose weight and maintain their diet—they are met with this full-screen overlay:
Here are the subsequent screens.
Our theory is that most that get to this page will NOT fill in their email address because they’ll think, “I entered my height, gender, age, activity level. Is that enough? My fear is I’ll receive a generic analysis email.”
In our concept we’d asked a lot more questions.
Normally, adding more questions is a “no-no” but not in every instance (like our example below).
Like this idea?
This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from “I’m interested” to “That’s it, I’m pulling the trigger”. We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.