If You Use Revenue As Sole Measure You Might Be Making A Fatal Mistake

Nordstrom is one of the few retailers that have managed to grow quarter over quarter.  We don’t know what portion of their $7 Billion in revenues comes from online sales but this channel is definitely growing.  I was quite surprised to learn a whopping 3.5 million people visit nordstrom.com every month.  As CEO I’d be …

Continue Reading
Leave a comment

Synergize Online And Offline Experiences

Many people buy offline and then do in-store alterations. If this data were captured at the store level it could be presented when customers purchase/browse online. Additionally, integrating offline purchase history will allow browsers to see a list of products they have already bought; both online and offline. This is especially useful when someone is …

Continue Reading
1 comment