Memorable Quotes

If you don’t make it easy for customers to show their support, they won’t. – Andy Sernovitz Discounts and promotions are taxes placed upon brands for being unremarkable. – Kevin Hillstrom Advertising only accelerates the inevitable. – Roy Williams To a worm in horseradish, the whole world is horseradish. Successful marketing is about telling a story …

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The Re-emergence Of The QUESTION

50 years ago successful retailing needed more than a great idea, it involved: Deciding store location(s) (the famous location, location, location adage) Guessing the right product mix and price-points Great wholesaler deals for maximum margins Well trained staff Relationship with the right ad agency Significant financial support Today, the entire value chain has been democratized: …

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