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Experimentation

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One of the cheapest ways to try out new alternatives is to present both to customers and then just observe how they use them. Case in point: AirTran is offering the option to use a pull down and a calender interface. Now, if only they looked at their logs to see that 90% of people dont use the pull down.

Mutually Exclusive Innovation

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The whole point of innovation is to improve a solution. Sometimes new innovation creates a whole new ecosystem and sometimes new innovation renders the incumbent obsolete. Take for example television and the Internet. Video on demand exists on our set top boxes and also on the Internet. However video on the Internet can be tagged and searched and this is …

Synergize Online And Offline Experiences

Rishi Rawat Blog Posts 1 Comment

Many people buy offline and then do in-store alterations. If this data were captured at the store level it could be presented when customers purchase/browse online. Additionally, integrating offline purchase history will allow browsers to see a list of products they have already bought; both online and offline. This is especially useful when someone is trying to buy a shirt …