Anchor Product
Most shoppers enter and leave sites quickly which makes it a challenge for brands to tell their story. We already know landing pages, content, and site design play a role in slowing shoppers but I think retailers can do a better job using their anchor products. An anchor product is a product that does a really good job of grabbing …
EMO (Email Marketing Optimization)
As I start this post I must confess my SEO knowledge is limited so if you see any gaping holes please point them out. Ok. For this example let’s consider a gourmet popcorn e-tailer called kukuruza.com. Here is the situation (all made up)– The key phrase gourmet chocolate popcorn is important for KuKuRuZa. It has a high conversion rate and …
Early Stage Leads
I’m considering buying a printer so I started by entering this search phrase on Google: Here are the paid ads that showed up: The Xerox ad is better than Epson’s but neither truly capitalizes on the opportunity. An ad copy like “Learn how Xerox laser printers compare to inkjets” might have worked better.
Strength In Numbers
Shoppers like to know other shoppers have purchased from an e-tailer before. This is why customer reviews are so effective. But, as Jared Spool eloquently demonstrated in his Revealing Design Treasures presentation roughly 1,300 purchases generate 1 review, so for many smaller e-tailers product reviews are often empty. But that does not mean we can’t build trust in a visitor. …
Brick & Mortar eCommerce
Yesterday the eBay Mobile Boutique pulled into Michigan Avenue to give brick and mortar shoppers a taste of eCommerce…
Capturing Intent
Like most e-tailers, overstock.com suffers from the 3% conversion infection. I don’t actually know their conversion rate but let’s just go with the industry-standard here. We know everything about the 3% that transacted but very little about the 97% that didn’t. Yes, we could study their click trails but that’s indirect evidence. Overstock’s solution- A big, prominent, inviting search box: …
A Special Retailer
I caught this video via Seth who caught it via David: As a customer these are the experiences we crave.
Email Practices Top Retailers Shop.Org
Hat tip to Jason Billingsley for sharing and Loren McDonald for creating. Presentation below… [slideshare id=2056397&doc=email-practices-top-retailers-shop-org-090924015643-phpapp02]
Steal Of The Day
What I like about this execution is that eBags lists how many other people are looking at the 15 remaining bags– 653.
Overstock.com Sponsored Links
I’m hoping my smart readers can help me out here. Why does Overstock.com carry Sponsored Links? Is it a good revenue stream? Do you think this is a good strategy? A screenshot:
PS: I Love You. Get Your Free Email at Hotmail.
Viral Loop is a new book by Adam L. Penenberg. I’ve not read it yet but did go through the author’s guest post on TechCrunch.com (article link). The Hotmail story is relevant to BetterRetail. A summary: Hotmail initially raised money through the VC firm Draper Fisher Jurvetson. While considering advertising Hotmail founder suggested billboards. Draper (founder of Draper Fisher Jurvetson) …
Why Is This Item Discounted?
A client once said, “Discounting is a slippery slope, once you give it that’s the new bottom line.” I agree. Every retailer has to show items that have been priced fairly and giving additional discounts could send the wrong signal. Explaining the rationale behind the discount is a good way to prevent a slippery slope. Here is an example- Related …
What Is FetchBack?
Taken from their site… FetchBack is the Retargeting Company. On average, 98% of a Web site’s visitors leave without converting. FetchBack ‘fetches’ them back to that site via the industry’s most advanced retargeting platform, FetchBack is the only company that provides retargeting analytics, enabling advertisers to see deeper into their campaigns than ever before. FetchBack Retargeting is easy to implement, …
Contact Us
Great advice from Seth: If you sell something, set up an address like “sales@xyz.com”. Put this on your home page, “contact us if you’re looking for more information or a price quote.” Sure, you’ll get a lot of spam, but deleting spam is a lot easier than finding customers. (Hint, ask your IT people to make it a mailto link, …
