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What do online shoppers think about?

We explore this question on our blog

Sales Pitch

Your Most Valuable Asset: Your Sales Pitch

Sales Pitch

The sales pitch is the single biggest difference between your biggest competitor and you. Getting the sales pitch right 10x’es impact.

Rishi Rawat January 13, 2023 Blog Posts Leave a Comment

Feedback Beacons

How Using Feedback Beacons Is Basically Cheating

Feedback Beacons

Feedback beacons should be illegal because they give marketers unfair advantages. It’s like have a metal detector on a beach.

Rishi Rawat November 21, 2022 Blog Posts Leave a Comment

Our Favorites
Deconstruction

The Magic of Deconstruction

Deconstruction

Deconstruction is how the marketer ensures the highest conversions. The moment shoppers are confused, they leave. Deconstruction fixes that.

Rishi Rawat January 5, 2023 Blog Posts Leave a Comment

How Most Agencies Think About CRO

Most CRO agencies follow the same playbook. They look at every conceivable element to optimize your conversion rates. Is that a good thing?

Rishi Rawat July 1, 2022 Blog Posts Leave a Comment

Marketer’s Guide to Understanding Statistics

The Statistics of Conversion Rate Optimization

Marketer’s Guide to Understanding Statistics

While there are many complicated details to statistics this marketer’s guide to understanding statistics has been made for marketers.

Rishi Rawat June 20, 2022 Blog Posts Leave a Comment

The History of Conversion Rate Optimization

The History of Conversion Rate Optimization

The History of Conversion Rate Optimization

The history of conversion rate optimization is long. It was born when the modern company was born around 150 years ago.

Rishi Rawat January 23, 2023 Blog Posts Leave a Comment

Copywriting Secret: Minimize Anxiety

As a marketer, if we can’t minimize anxiety we have zero chance of converting the shopper. To minimize anxiety we must anticipate questions.

Rishi Rawat May 6, 2022 Blog Posts Leave a Comment

Buyer Psychology

Copywriting Secret: Amplify Desire

Amplifying desire is the marketing practice of systematically increasing the motivation level of the potential buyer.

Rishi Rawat May 6, 2022 Blog Posts Leave a Comment

Buyer Psychology
How Long Should a Product Description Be?

Tell Me More About Skimmers and Diggers

How Long Should a Product Description Be?

Skimmers and diggers are very different animals. Both visit your product page. Both need to be satisfied. Here is a simple solution.

Rishi Rawat January 10, 2023 Blog Posts Leave a Comment

Our FavoritesProduct Page Ideas
Applying Your Sales Pitch

Applying Your Sales Pitch

Applying Your Sales Pitch

Applying your sales pitch is where the rubber hits the road. If you take the extra effort of applying it correctly it’ll make it rain $$$$.

Rishi Rawat May 21, 2022 Blog Posts Leave a Comment

Copywriting Psychology
A/B testing in marketing

A/B Testing in Marketing– An Overview for a Marketer

A/B testing in marketing

A/B Testing in Marketing is all about the science of using split testing techniques in marketing campaigns. It’s a game-changer.

Rishi Rawat June 20, 2022 Blog Posts Leave a Comment

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Long-form Sales Pitch

Write Your Long-Form Sales Pitch

Long-form Sales Pitch

It took us 6 years to discover the Long-form sales pitch and its awesome conversion powers. In this article, we’ll reveal its secrets.

Rishi Rawat January 11, 2023 Blog Posts Leave a Comment

Conversion CopywritingOur Favorites
Ultimate Conversion Rate Optimization (CRO) Hack

Ultimate Conversion Rate Optimization (CRO) Hack

Ultimate Conversion Rate Optimization (CRO) Hack

Looking for the ultimate CRO hack? You need to see the video in this post. It will change your mind. It uses a trick debaters use.

Rishi Rawat May 21, 2022 Blog Posts Leave a Comment

Buyer Psychology Terms

Buyer Psychology Terms

Buyer Psychology Terms

In this article we’ll share our favorite buyer psychology terms. Why these matter? Because this will help you improve conversion rates.

Rishi Rawat January 25, 2023 Blog Posts Leave a Comment

Buyer Psychology
Micro-Improvements

Product Page Optimization Secret: Micro-Improvements

Micro-Improvements

Micro-improvements is a process where we make important page updates WITHOUT fundamentally messing with layout or design.

Rishi Rawat January 10, 2023 Blog Posts Leave a Comment

Our Favorites
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