“Is My Marketing Working?” Rethinking Product Pages
We’re constantly looking for an edge on product pages. This is a totally new product page design concept. It’ll radically improve your conversion rates.
Psychology of Ecommerce Sales: Priming
If you are a marketer in ecommerce you need to fully understand the power of priming. It’s a game changer.
Price Insensitivity Priming
If you sell a premium product and want to help shoppers invest in premium you need to look into Priming.
Why Discounting Is Bad: How It Impacts Buyer Psychology and How to Do It Right
Discounting is a bad idea because it changes the buyer psychology. Here are 4 ways discounting hurts and the 1 way to do it right.
eCommerce Checkout or Check Out?
From an ecommerce retailer’s perspective what’s the right phrase? Is it checkout or check out? To make matters worse we show what Apple and Amazon do.
Copywriting and Conversions
The job of a copywriter is to understand the psychology of an online shopper. Copywriters who understand buyer psychology, win.
Product Page “Add to Favorites” Button. Why It Matters for Your Online Sales.
We’ve all seen “Add to Favorites” type buttons on product pages (PDP). There is a reason why they exist. They are designed to improve conversions.
Newsletter Unsubscribes
This is an example for how NOT TO do newsletter unsubscribes.
Small Copywriting Tweaks and Buyer Psychology
Can small copywriting changes influence buyer psychology? Yes, we have two examples to share.
Product Reviews & Buyer Psychology
There is tons of research on the relationship between number of reviews and conversions. But what happens when you have 12k reviews? Does that still help?
Review Count & Buyer Psychology
No one has the time to read through 19,000+ reviews. And this is why having a filter mechanism has such a big influence on buyer psychology.
Buyer Psychology of Email Popups
According to Sumo.com research email opt-in rates are 1.05%. In this article we show how you can double your signup rate by tapping into buyer psychology.
Buyer Psychology and Product Reviews
There is a direct correlation between the number of reviews you have on a page and conversion rates.
More reviews = higher conversions.
But in order to get more reviews you need to understand buyer psychology.
Can US Postal Go from Zero to Hero?
In any universe can USPS out Amazon Amazon? Yes, in this one way …
Discounting & Buyer Psychology
What’s relationship between price elasticity and online buyer psychology? Initially, it’s as expected. But once you get into the region of deep discounting buyer psychology changes.