We’ve lost 66% of search (which Amazon now controls). But we can fight for the remaining 34%.
How the heck do we fit long-form content on a tiny phone? What do we get rid of? Is there a solution to this impossible problem?
What 10 years of A/B testing has taught us about the mind of the shopper (and how it can be influenced).
We’ve been looking at $1 samples one way. There is a whole different buyer psychology angle to them. $1 samples stop users from checking your competitors.
Long-form content on a product page is a challenge. But is there is a better way? Yes, we’ve invented a solution that will help you make more money.
Visualization definition: Reinforcing a point using a visual device.
Software companies have figured out the power of using version numbers. Why don’t more DTC brands use it?
Videos are great. Then why am I saying words are better? Find out …
Do visuals help drive conversions?
Can shopper intent be influenced by a marketer? Great marketing is all about influencing System 1 thinking. Got a great example for you.
If you can cut content 70% and still improve conversions would you do it?
Popup popup everywhere. And yet most suck …
Minimalist design and fine and good but sometimes we just need to show more content while keeping the user’s attention on the page they’re on. Here’s the solution.
Words matter. The difference between a great phrase and an average one is 2,000%.
As a marketer, my job isn’t to copy old ideas. My job is to constantly think of new ideas.