We’ve lost 66% of search (which Amazon now controls). But we can fight for the remaining 34%.
Making Long-Form Content Mobile Friendly
How the heck do we fit long-form content on a tiny phone? What do we get rid of? Is there a solution to this impossible problem?
Conversion Copywriting: The Formula That Unlocked Conversions
What 10 years of A/B testing has taught us about the mind of the shopper (and how it can be influenced).
The Psychology of $1 Samples and Why They Work
We’ve been looking at $1 samples one way. There is a whole different buyer psychology angle to them. $1 samples stop users from checking your competitors.
Product Page Long-Form Content [Killer Idea]
Long-form content on a product page is a challenge. But is there is a better way? Yes, we’ve invented a solution that will help you make more money.
Visualization
Visualization definition: Reinforcing a point using a visual device.
Marketing 2.7
Software companies have figured out the power of using version numbers. Why don’t more DTC brands use it?
Words Kick Video’s Ass
Videos are great. Then why am I saying words are better? Find out …
Buyer Psychology of Visuals
Do visuals help drive conversions?
Shopper Psychology: System 1 Versus System 2
Can shopper intent be influenced by a marketer? Great marketing is all about influencing System 1 thinking. Got a great example for you.
Personalized Product Description
If you can cut content 70% and still improve conversions would you do it?
Paravel Popup
Popup popup everywhere. And yet most suck …
Fitting Long-Form Content on a Page
Minimalist design and fine and good but sometimes we just need to show more content while keeping the user’s attention on the page they’re on. Here’s the solution.
Bad Call-To-Action Example
Words matter. The difference between a great phrase and an average one is 2,000%.
Having a Compelling Offer
As a marketer, my job isn’t to copy old ideas. My job is to constantly think of new ideas.