Amazon optimizes for reviews and the cheapest prices, meaning the two metrics they look at to determine the search results ranking are number of quality reviews and product price. If you offer a premium product and you know how Amazon ranks products, then you need to explain why your premium option is better in your product description.
Have you seen Amazon’s coupon checkbox on product pages? We haven’t seen this before, and after digging around Amazon some more we saw that this checkbox only exists on a handful of products. We suspect Amazon is taking advantage of buyer psychology by tapping into the shopper’s desire for control (Power tactic).
Make your messaging stand out by personalizing it. Here is a clever tactic being used by smiledirectclub.com.
Our instincts travel faster than our rational brain. This can be a conversion killer.
Amazon is full of millions of sellers. How can we stand out when Amazon page template is so restricted? We have an idea …
Understanding buyer psychology can fundamentally improve the performance of your Amazon listing. In this example, we talk about improving Enhanced Brand Content (EBC).
The best way to develop ideas is to think about the naysayers. See this great example.
Here is a really clever way to make your product pages convert a lot better. And it’s simple.
By formatting your copy in an easy-to-read way on your product pages, you will see better conversion rates.
When your messaging resonates with visitors they slow down and pay attention. And then you win.
Ever wonder why no matter what site you visit a familiar product page layout greets you? We’ve wondered too.
Complexity is the enemy. Hear my personal story.
It’s hard to get shoppers to convert. Have you considered gamification?
There are thousands of blogs that talk about millions of ideas to win online. In actuality, there are just 4 tactics that really matter.
Know what’s more effective than email marketing? Nothing. See this quick post to see how you can double email signup rates.
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.
