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What do online shoppers think about?

We explore this question on our blog

Collecting Product Reviews

Collecting Product Reviews

Collecting Product Reviews

Product reviews matter. But to collect more product reviews you need to higher response rate to your review request email. Find out how.

Rishi Rawat November 21, 2020 Blog Posts Leave a Comment

Product Reviews
Shortened-eCommerce-Product-Page

Most Important Page on an eCommerce Site Is …

Shortened-eCommerce-Product-Page

If you are en ecommerce businesses nothing is more important than your product page. Here are 5 conversion-boosting ideas based on buyer behavior.

Rishi Rawat July 27, 2020 Blog Posts Leave a Comment

LabProduct Page Ideas
1 minute mark

Paradox of Choice for First-time Buyers

1 minute mark

For 98% of sites, first-time buyers are the most important demographic. But if these first-time buyers are overwhelmed with options (paradox of choice) it will kill your ecommerce conversions.

Rishi Rawat September 6, 2020 Blog Posts Leave a Comment

Buyer Psychology
Zoomed TryNow button

My Review of TryNow

Zoomed TryNow button

I’ve seen a lot of ecommerce innovations in the last 11 years. Here’s what I think about TryNow, a service that allows you to try items for free.

Rishi Rawat November 6, 2020 Blog Posts 11 Comments

Buyer Psychology
Our product page concept

“Is My Marketing Working?” Rethinking Product Pages

Our product page concept

We’re constantly looking for an edge on product pages. This is a totally new product page design concept. It’ll radically improve your conversion rates.

Rishi Rawat November 21, 2020 Blog Posts Leave a Comment

Product Page Ideas
Systen 1 and System 2 eCommerce Priming

Psychology of Ecommerce Sales: Priming

Systen 1 and System 2 eCommerce Priming

If you are a marketer in ecommerce you need to fully understand the power of priming. It’s a game changer.

Rishi Rawat November 21, 2020 Blog Posts Leave a Comment

Buyer PsychologyOur Favorites
You can use Priming to make online shoppers LESS price sensitive.

Price Insensitivity Priming

You can use Priming to make online shoppers LESS price sensitive.

If you sell a premium product and want to help shoppers invest in premium you need to look into Priming.

Rishi Rawat September 29, 2020 Blog Posts Leave a Comment

Buyer Psychology
Why Discounting is Bad: And How do Do it Right

Why Discounting Is Bad: How It Impacts Buyer Psychology and How to Do It Right

Why Discounting is Bad: And How do Do it Right

Discounting is a bad idea because it changes the buyer psychology. Here are 4 ways discounting hurts and the 1 way to do it right.

Rishi Rawat December 27, 2020 Blog Posts Leave a Comment

Product Page Ideas
Amazon's checkout button

eCommerce Checkout or Check Out?

Amazon's checkout button

From an ecommerce retailer’s perspective what’s the right phrase? Is it checkout or check out? To make matters worse we show what Apple and Amazon do.

Rishi Rawat February 15, 2021 Blog Posts Leave a Comment

Copywriting and Conversions

The job of a copywriter is to understand the psychology of an online shopper. Copywriters who understand buyer psychology, win.

Rishi Rawat November 13, 2020 Blog Posts 6 Comments

Copywriting Psychology
"Add to Favorites" button on product page (PDP)

Product Page “Add to Favorites” Button. Why It Matters for Your Online Sales.

"Add to Favorites" button on product page (PDP)

We’ve all seen “Add to Favorites” type buttons on product pages (PDP). There is a reason why they exist. They are designed to improve conversions.

Rishi Rawat July 31, 2020 Blog Posts Leave a Comment

Buyer Psychology
This is an example for how NOT TO do newsletter unsubscribes.

Newsletter Unsubscribes

This is an example for how NOT TO do newsletter unsubscribes.

This is an example for how NOT TO do newsletter unsubscribes.

Rishi Rawat May 19, 2020 Blog Posts Leave a Comment

The addition of just 5 letters changes the buyer psychology. Hats off to the copywriter.

Small Copywriting Tweaks and Buyer Psychology

The addition of just 5 letters changes the buyer psychology. Hats off to the copywriter.

Can small copywriting changes influence buyer psychology? Yes, we have two examples to share.

Rishi Rawat November 21, 2020 Blog Posts Leave a Comment

Copywriting Psychology
Soylent Review Count Buyer Psychology

Product Reviews & Buyer Psychology

Soylent Review Count Buyer Psychology

There is tons of research on the relationship between number of reviews and conversions. But what happens when you have 12k reviews? Does that still help?

Rishi Rawat November 21, 2020 Blog Posts Leave a Comment

LabProduct Reviews

Review Count & Buyer Psychology

No one has the time to read through 19,000+ reviews. And this is why having a filter mechanism has such a big influence on buyer psychology.

Rishi Rawat January 17, 2021 Blog Posts Leave a Comment

Buyer PsychologyProduct Reviews
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