Copywriting Secret: Demonstrate Expertise
To massively improve conversion rates we must demonstrate expertise. See the power of this conversion optimization (CRO) strategy.
Product Landing Page Examples
Instead of giving multiple product landing page examples I’m going to give you just one definitive example that’ll make you a lot more $$$$.
Product Description Optimization
This product description optimization article will make clear why no site section matters as much as the product description.
Conversion Optimization Marketing
Marketing and conversion optimization are two coins on the same coin– one doesn’t make sense without the other.
Copywriting Secrets: Let’s Start With My #1 Tip
We have nine copywriting secrets for you. Let’s start with the conversion secret that no one is talking about.
Building An Effective A/B Testing Strategy
It took me 13 years to discover this A/B testing strategy. It has three simple parts and this post is all about those 3 ideas.
Tone of Voice
Tone of Voice is the difference between a closed sale and a lost one. These examples of tone of voice will inspire.
Shopping Cart Abandonment
You spend all this money to get people to your site. Then 70% start checkout and don’t buy. We have a shopping cart abandonment solution.
Infomercial Versus Brand Marketing Versus Conversion Optimization
It’s a polarizing topic. Some marketers love infomercials and brand marketers rate then. Is there a middle ground? Yes.
How to Increase Shopify Store Conversion Rate
There is a very specific formula on how to increase Shopify store conversion rate. Come in to see the formula.
Website Not Converting? Here’s the Fix
Immersion optimization is a complicated subject. But there are a few things that you can do. Explained in this post
Guest Post: Buyer Psychology – less is better
Marketers believe that the more options they provide, the more likely customers will be able to find exactly what they’re looking for. They believe that by selling 50 kinds of pants instead of two, customers will be more likely to find a pair they truly enjoy. Nonetheless, a new study demonstrates that there is such a thing as too much …
Marketing Ideas: GIFs on Product Pages
Videos are great but they are hard to produce. Animated gifs are a great way to demonstrate key product features. More inside.
Conversion Rate Optimization Case Studies
Conversion rate optimization case studies are important because they show how different conversion strategies can be applied to your site.
Clever Advertising Idea
There are 2 types of mattress shoppers. Those who have bought a mattress online and those who can’t imagine doing so. This ad is for the second group. On click, take them to a page that starts by empathizing with this mindset and then busts that objection. What do you think? FURTHER READING We’ve spent the last 13 years in …