Newsletter Unsubscribes
This is an example for how NOT TO do newsletter unsubscribes.
Small Copywriting Tweaks and Buyer Psychology
Can small copywriting changes influence buyer psychology? Yes, we have two examples to share.
Product Reviews & Buyer Psychology
There is tons of research on the relationship between number of reviews and conversions. But what happens when you have 12k reviews? Does that still help?
Review Count & Buyer Psychology
No one has the time to read through 19,000+ reviews. And this is why having a filter mechanism has such a big influence on buyer psychology.
Buyer Psychology of Email Popups
According to Sumo.com research email opt-in rates are 1.05%. In this article we show how you can double your signup rate by tapping into buyer psychology.
Buyer Psychology and Product Reviews
There is a direct correlation between the number of reviews you have on a page and conversion rates.
More reviews = higher conversions.
But in order to get more reviews you need to understand buyer psychology.
Can US Postal Go from Zero to Hero?
In any universe can USPS out Amazon Amazon? Yes, in this one way …
Discounting & Buyer Psychology
What’s relationship between price elasticity and online buyer psychology? Initially, it’s as expected. But once you get into the region of deep discounting buyer psychology changes.
Parallax Scrolling Page. A Copywriter’s Nemesis
Sites are slick today. Maybe too slick …
Legacy Brands Vs. COVID
COVID hasn’t only impacted the average American, it’s also impacted the average American shopper.
Do Long Videos Convert?
You want me to watch a 30-minute video? Are you nuts?
Review Counts and Conversion Rates
How do we prevent users from bailing when they see a product page with 5 reviews?
Simple Newsletter Signup Idea
Some insights are so simple they leave us thinking, “doh, why haven’t I already done this?”
10% Conversion Bump, Guaranteed
New idea.
Marketing and Human Psychology
Don’t chase new. Focus on effectiveness. There are classic marketing tactics (like this Twitter ad) that will always work because human psychology isn’t changing.