It’s hard to get shoppers to convert. Have you considered gamification?
Don’t Share This Secret
There are thousands of blogs that talk about millions of ideas to win online. In actuality, there are just 4 tactics that really matter.
Want to Double Your Email Sign Ups?
Know what’s more effective than email marketing? Nothing. See this quick post to see how you can double email signup rates.
Personalized Content and Thoughtful Friction Can Help
It feels like reducing friction is always a good idea. But that’s not always the case. When the shopper expects a personalized solution asking more questions can give them more confidence in your process.
Analysis Paralysis: Choice Often Hurts Conversions
More choice isn’t always better. Powerful example from fragrancenet.com.
Amazon Ranking: Beating Competing Listings
In this article we explore how to rank when competing on Amazon in a competitive category.
Understanding Consumer Psychology
Consumer psychology influences all choices, from the foods we buy to how we choose life partners. Here is my story …
Importance of Order Confirmation Email
Looking for a great example of an order confirmation email? Look no further. This example perfectly shows how words influence buyer psychology.
Helping Shoppers Choose Between Similar Products
When shoppers are met with very similar products, it’s often difficult for them to figure out which product will meet their needs the best. We can help them.
Reveal Your Lighter Side and Add Personality to Your Copy
Can a big company have fun? Absolutely. And not only that, the more fun you have the more shoppers will buy from you.
Your Page Layout Affects Conversion Rates
Simple ecommerce formula: if you make things easy for confused and nervous shoppers they will reward you by buying.
Thoughtfulness Explained
In this post we talk about the most powerful buyer psychology tactic. And we give the best possible example to explain it.
Future of eCommerce
If you’re the type of person who likes to focus on just one thing make sure it’s video. Video has a magical effect on conversions. Almost too magical.
April 1st Email
How can retailers leverage the prank aspect of April 1st? Here is a great example from Solostove.
Personalized Email Content: Million Dollar Email Idea for Zappos
Zappos doesn’t need more money. They already dominate all of online shoe shopping. But, if they were looking for an extra million in online sales I hope they find this post …