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What do online shoppers think about?

We explore this question on our blog

Ted Williams

Focus on Just One Thing

Ted Williams

Focusing on just one thing is a superpower. There are many shiny items that are fighting for our attention. Avoid the temptation.

Rishi Rawat January 16, 2023 Blog Posts Leave a Comment

Our Favorites
Radically Different Ideas

Radically Different Ideas

Radically Different Ideas

Radically different ideas allow the marketer to quickly determine which set of ideas are most strongly connecting with shoppers.

Rishi Rawat October 27, 2022 Blog Posts 2 Comments

Conversion CopywritingOur Favorites
DTC Sites With Great Copy

DTC Sites With Great Copy

DTC Sites With Great Copy

This DTC Sites With With Great Copy post has been coming for a long time. People are always asking for my favorite DTC sites that nail copy.

Rishi Rawat January 23, 2023 Blog Posts Leave a Comment

Conversion CopywritingOur Favorites
Tide unarticulated needs

Unarticulated Needs and Marketing

Tide unarticulated needs

Unarticulated Needs are needs consumers aren’t able to voice. But these are things they actually want. It’s a big opportunity for marketers.

Rishi Rawat January 24, 2023 Blog Posts Leave a Comment

eCommerce Product Page Optimization

eCommerce Product Page Optimization

eCommerce Product Page Optimization

eCommerce product page optimization is hugely important. But why does it matter and how does one go about doing it? Answers inside.

Rishi Rawat December 3, 2022 Blog Posts Leave a Comment

Content Discovery

Content Discovery— Our Shoppers Seeing Our Most Valuable Assets

Content Discovery

Content consumption happens when shoppers on our site absorb our content. There can be no sale if the content isn’t consumed properly.

Rishi Rawat January 22, 2023 Blog Posts Leave a Comment

Copywriting Hack

Copywriting Hack to Dramatically Improve Conversions

Copywriting Hack

This copywriting hack is something I use all the time and it helps us generate massive A/B test winners. And it’s easy.

Rishi Rawat September 6, 2022 Blog Posts Leave a Comment

Top 6 Marketing Lessons for Marketers

Top 6 Marketing Lessons for Marketers

Top 6 Marketing Lessons for Marketers

Every day a new marketing lesson is published. Are they all equally good? Are there are evergreen marketing lessons? Find out.

Rishi Rawat December 3, 2022 Blog Posts Leave a Comment

Nine truths about online shoppers

The 9 Truths About Online Shoppers

Nine truths about online shoppers

There are 9 truths about online shoppers that every marketer needs to know. Those who know them win all the time.

Rishi Rawat February 5, 2023 Blog Posts 2 Comments

Copywriting PsychologyOur Favorites
Growth Marketing Toolbox

Conversion Optimization Podcast Discussion– Growth Marketing Toolbox

Growth Marketing Toolbox

Growth Marketing Toolbox invited me to talk about conversion optimization. In this chat with Nicholas Scalic,e we share juicy secrets.

Rishi Rawat December 3, 2022 Site Pages Leave a Comment

eCommerce Marketing Strategies

eCommerce Marketing Strategies help you convert more site visitors, more efficiently. It’s the difference between struggling and winning.

Rishi Rawat January 31, 2023 Site Pages Leave a Comment

Buyer Psychology

eCommerce Social Proof– Totally Different Approach

Shoppers rely on eCommerce social proof because they want to reduce the uncertainty of a purchase by seeing what OTHER buyers think.

Rishi Rawat August 17, 2022 Blog Posts Leave a Comment

Product Reviews
Conversion Copywriting in eCommerce Cover

Conversion Copywriting in eCommerce

Conversion Copywriting in eCommerce Cover

Conversion Copywriting in eCommerce is the art of writing copy so visitors quickly move from ‘interested’ to ‘ready to buy’.

Rishi Rawat August 12, 2022 Blog Posts Leave a Comment

Conversion Copywriting Strategies

Conversion Copywriting: Strategies That Will Make You $$$

Conversion Copywriting Strategies

The goal of conversion copywriting is to boost conversions and lift your eCommerce sales. Here are 9 strategies based on 500+ A/B tests.

Rishi Rawat December 9, 2022 Blog Posts Leave a Comment

Conversion CopywritingOur Favorites
Marketing Secrets

Marketing Secrets

Marketing Secrets

We didn’t learn marketing secrets in some Facebook course. We spent day and night at the marketing lab 🧑‍🔬 🧪. And then …. we cracked it.

Rishi Rawat November 15, 2022 Blog Posts 6 Comments

Buyer PsychologyOur Favorites
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