Importance of Order Confirmation Email
Looking for a great example of an order confirmation email? Look no further. This example perfectly shows how words influence buyer psychology.
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Helping Shoppers Choose Between Similar Products
When shoppers are met with very similar products, it’s often difficult for them to figure out which product will meet their needs the best. We can help them.
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Reveal Your Lighter Side
Can a big company have fun? Absolutely. And not only that, the more fun you have the more shoppers will buy from you.
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Information Layout
Simple ecommerce formula: if you make things easy for confused and nervous shoppers they will reward you by buying.
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Thoughtfulness Explained
In this post we talk about the most powerful buyer psychology tactic. And we give the best possible example to explain it.
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Future of eCommerce
If you’re the type of person who likes to focus on just one thing make sure it’s video. Video has a magical effect on conversions. Almost too magical.
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April 1st Email
How can retailers leverage the prank aspect of April 1st? Here is a great example from Solostove.
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Million Dollar Email Idea for Zappos
Zappos doesn’t need more money. They already dominate all of online shoe shopping. But, if they were looking for an extra million in online sales I hope they find this post …
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Copy, Copy, Copy
Words really matter. Here is how you can make Continental Grand Prix 4000 S II Tire – Clincher interesting.
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Some of Your Most Important Assets May Be Invisible
We’ve said it before and we’ll say it again: over the past 9 years, we’ve seen that on average 83% of content on a page is invisible to users
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