How to Optimize Conversion Rates and Grow Sales
As an eCommerce operator, you want to increase sales and optimize conversion rates. This article answers all your questions.
How To Develop A Product Story
It’s simple: inventions with a powerful product story are the ones that sell. This how-to guide will reveal the step by step process.
Making Guesses About Your Buyer
A good buyer psychology copywriter is like Sherlock Holmes. Surprised? Find out how.
Personalized Experiences
Let’s face it, our buyer psychology is self-centered. We see the world from our personal perspective. Therefore, a good marketer is able to weave a story in which the shopper is the star.
Content Design
You have a great story. Content design will ensure people who see your story will read it from the opening to the closing.
Too Good to Be True
If the reader receives something to be “too good to be true” you can be sure they will not buy from you. This article shares the solution.
Questions Before Conversions
The ultimate goal is to convert the shopper. But before you do that you need to become an expert at anticipating their questions. Simple math, marketers who do a better job anticipating key questions, convert more.
How to Write an Email Marketing Strategy That Sells: Using Lead Nurturing to Influence the Buying Decision Process
Don’t know how to write an email marketing strategy that sells? The trick is to use lead nurturing to influence the buying decision process. Let’s see how.
How to Increase Conversion Rates: 3 Painfully Obvious Ideas You Haven’t Considered
What’s the secret to unlocking the power to increase conversion rates? Learn about our 3 major strategies to find out. The results can be business-altering.
Customer Journey Optimization
We’ve been A/B testing since 2009. Then, 2 years a go we developed a new framework for boosting conversions. We call it Customer Journey Optimization.
Your Satisfaction Guarantee Matters: How to Write One That Increases Conversions
You may not know it yet, but your satisfaction guarantee page has a lot of untapped potential. Improving it will increase conversions. See how.
Font Size and Conversion Rates
I’ve been Googling “font size” and “conversion rates” a long time. Today I found an article that answered all my questions.
Ultimate Email Nurture Campaign Guide
When a visitor lands on your site you have under 3 minutes to convert them. No one can convert in that time. You need this email nurture article.
My Favorite Buyer Psychology Stories
Marketers who understand the power of buyer psychology will win. Simple as that. After 12 years of looking there are my 4 favorite buyer psychology stories.
Latest eCommerce Innovation: Active Participation
eCommerce innovation has revolutionized the world. But eCommerce has one huge flaw: it’s one-directional. Beak-through idea inside.