Focus on Just One Thing
Focusing on just one thing is a superpower. There are many shiny items that are fighting for our attention. Avoid the temptation.
Radically Different Ideas
Radically different ideas allow the marketer to quickly determine which set of ideas are most strongly connecting with shoppers.
DTC Sites With Great Copy
This DTC Sites With With Great Copy post has been coming for a long time. People are always asking for my favorite DTC sites that nail copy.
Unarticulated Needs and Marketing
Unarticulated Needs are needs consumers aren’t able to voice. But these are things they actually want. It’s a big opportunity for marketers.
eCommerce Product Page Optimization
eCommerce product page optimization is hugely important. But why does it matter and how does one go about doing it? Answers inside.
Content Discovery— Our Shoppers Seeing Our Most Valuable Assets
Content consumption happens when shoppers on our site absorb our content. There can be no sale if the content isn’t consumed properly.
Copywriting Hack to Dramatically Improve Conversions
This copywriting hack is something I use all the time and it helps us generate massive A/B test winners. And it’s easy.
Top 6 Marketing Lessons for Marketers
Every day a new marketing lesson is published. Are they all equally good? Are there are evergreen marketing lessons? Find out.
The 9 Truths About Online Shoppers
There are 9 truths about online shoppers that every marketer needs to know. Those who know them win all the time.
Conversion Optimization Podcast Discussion– Growth Marketing Toolbox
Growth Marketing Toolbox invited me to talk about conversion optimization. In this chat with Nicholas Scalic,e we share juicy secrets.
eCommerce Marketing Strategies
eCommerce Marketing Strategies help you convert more site visitors, more efficiently. It’s the difference between struggling and winning.
eCommerce Social Proof– Totally Different Approach
Shoppers rely on eCommerce social proof because they want to reduce the uncertainty of a purchase by seeing what OTHER buyers think.
Conversion Copywriting in eCommerce
Conversion Copywriting in eCommerce is the art of writing copy so visitors quickly move from ‘interested’ to ‘ready to buy’.
Conversion Copywriting: Strategies That Will Make You $$$
The goal of conversion copywriting is to boost conversions and lift your eCommerce sales. Here are 9 strategies based on 500+ A/B tests.
Marketing Secrets
We didn’t learn marketing secrets in some Facebook course. We spent day and night at the marketing lab 🧑🔬 🧪. And then …. we cracked it.