Content Design
You have a great story. Content design will ensure people who see your story will read it from the opening to the closing.
Too Good to Be True
If the reader receives something to be “too good to be true” you can be sure they will not buy from you. This article shares the solution.
Questions Before Conversions
The ultimate goal is to convert the shopper. But before you do that you need to become an expert at anticipating their questions. Simple math, marketers who do a better job anticipating key questions, convert more.
How to Write an Email Marketing Strategy That Sells: Using Lead Nurturing to Influence the Buying Decision Process
Don’t know how to write an email marketing strategy that sells? The trick is to use lead nurturing to influence the buying decision process. Let’s see how.
How to Increase Conversion Rates: 3 Painfully Obvious Ideas You Haven’t Considered
What’s the secret to unlocking the power to increase conversion rates? Learn about our 3 major strategies to find out. The results can be business-altering.
Customer Journey Optimization
We’ve been A/B testing since 2009. Then, 2 years a go we developed a new framework for boosting conversions. We call it Customer Journey Optimization.
Your Satisfaction Guarantee Matters: How to Write One That Increases Conversions
You may not know it yet, but your satisfaction guarantee page has a lot of untapped potential. Improving it will increase conversions. See how.
Font Size and Conversion Rates
I’ve been Googling “font size” and “conversion rates” a long time. Today I found an article that answered all my questions.
Ultimate Email Nurture Campaign Guide
When a visitor lands on your site you have under 3 minutes to convert them. No one can convert in that time. You need this email nurture article.
My Favorite Buyer Psychology Stories
Marketers who understand the power of buyer psychology will win. Simple as that. After 12 years of looking there are my 4 favorite buyer psychology stories.
Latest eCommerce Innovation: Active Participation
eCommerce innovation has revolutionized the world. But eCommerce has one huge flaw: it’s one-directional. Beak-through idea inside.
Collecting Product Reviews
Product reviews matter. But to collect more product reviews you need to higher response rate to your review request email. Find out how.
Most Important Page on an eCommerce Site Is …
If you are en ecommerce businesses nothing is more important than your product page. Here are 5 conversion-boosting ideas based on buyer behavior.
Paradox of Choice for First-time Buyers
For 98% of sites, first-time buyers are the most important demographic. But if these first-time buyers are overwhelmed with options (paradox of choice) it will kill your ecommerce conversions.
My Review of TryNow
I’ve seen a lot of ecommerce innovations in the last 11 years. Here’s what I think about TryNow, a service that allows you to try items for free.