Making The Most Of “Out Of Stock”

Rishi Rawat Blog 3 Comments

It sucks when an interested customer stumbles on your site only to discover that the item they were just about to buy is out to stock.

This morning I was reading the hugely popular Outblush blog where they profiled Karacoma Sofa.  After reading the article I visited conranusa.com and realized the product was “Temporarily out of stock”.

outblush.com

conranusa.com

I wish the message would have said “Temporarily out of stock — drop your email address and be the first to be notified upon availability”.

This would be a win win for the retailer, either they would get a future sale or walk away with the consolation price of my contact information.

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