Orvis.com has a really cool feature called ‘shop my room’. This is a truly new shopping experience because it allows users to step inside distinctive home collections and see how products look in natural settings.
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.