My friend Justin Marciszewski shared this:
Adding a personal touch to your marketing messaging is a great way to generate Likability, and it’s no secret that shoppers are more likely to buy from people they like. A shopper may not even read beyond the first sentence of a message unless it has personality.
Your business is made of individuals with their own individual quirks and personalities. Show your shoppers that you’re human too. They’ll relate to that and you may just have yourself a return customer.