Did You Find What You Were Looking For?

With on-site search etailers can measure result page effectiveness by observing Search Exits and Search Refinements.  However, the big limitation with analytics is that it only answers the “what is happening?” question.  To get to “why is this happening?” we need to make a small code tweak and display this below result page (borrowed from Amazon.com)-

NewEgg.com does this too…

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