Rishi Rawat

When I started in 2008 my core thesis was that most purchase behaviors were rational. 9+ years on and 300+ experiments…

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Comments 2

  1. Thanks Rishi, very interesting posts on product reviews.
    One question: what solutions are there in the market to help us get reviews of products before launching them, so as to be able to have customer reviews or pre-reviews on advance?

  2. Post
    Author

    Hello Pablo,

    It’s OK to launch without reviews. What you need to do is send super personalized post-purchase emails to the first 10 buyers and request a review. The first 10 people who buy your product are a really important group and their reviews will have a huge impact on the next 100 who buy.

    Thanks,
    Rishi

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