I’ve often feared that the highly niche model of online selling will become more and more rare as ‘mass’ consumers migrate online. If the Ice.com news is an indicator this process has already started. IR reports Ice.com (No. 182 in IR 500) has raised $47 million in new working capital. According to the report this will help build their eCommerce infrastructure and target new merchandising niches in affordable luxury goods. You can read the rest of the article at the IR site by clicking here.
Update: Etsy.com which is an etailer of all things handmade has just finished raising $27 million for ‘growth’. This in addition to $6 million it raised previously.
Like it or not the online marketplace is contracting. For good reason.
Related article: The future of eTail