Shopping online has many advantages, but it also has one disadvantage. You can’t develop a personal relationship with a product expert online. I can have a relationship with amazon.com but not a product expert from amazon.com. This is where crutchfield.com differentiates itself. On their site is a page that lists Crutchfield ‘advisors’. Each advisor has a profile page with their phone number, credentials, bio and customer comments. Once I find an advisor I like, I can be assigned to him/her: https://www.crutchfield.com/Support/Advisors.aspx
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This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from "I'm interested" to "That's it, I'm pulling the trigger". We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.