Omniture Expands To Video Analytics

Rishi Rawat Blog Leave a Comment

Omniture has expanded SiteCatalyst to include video analytics. According to the TechCrunch article:

If you are a marketer who uses videos to spread your message, you can now use Omniture to track metrics like how long people are watching your videos, whether they tend to skip forward in them, the rate at which they drop off, and which particular features in the video players they use.

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