No Peeking

Rishi Rawat Blog Posts 1 Comment

In a world inundated with marketing messages Dale and Thomas Popcorn is asking customers to return at a later date:

Dale and Thomas Popcorn

Dale and Thomas Popcorn

Will shoppers used to instant gratification have the patience to check back on the 28th?

Comments 1

  1. Yes! Finally an email that’s not selling something. They’ve done a couple of things here-communication so that they are top of mind, created some anticipation, and created exclusivity. Their goal is just to get someone to open the next email, not to close the sale. Sometimes the multi-step marketing message is far more effective than throwing up a coupon!

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