No Need to Login

On many sites when you advance from cart page they require you to create an account in order to complete the transaction.  Shoppers hate this, which is why inkfarm.com advertises message below on their cart page (red arrow screenshot)—

inkfarm.com_Checkout

1 comment

One Reply to “No Need to Login”

  1. I don’t think the website even needs to bring this to their customer’s attention. They can figure it out.

    Also, by drawing the customer’s attention to this fact, it implies the website assumes every (new) customer expects to create an account in order to make a purchase.

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