No Michigan Sales Tax

Personalization works—


When I see a message like screenshot above (pointed by blue arrow) the thought that crosses my mind is, “Michigan residents don’t have to pay sales tax.  I’m a Michigan resident.  Awesome.”

Turns out, this kind of location based targeting is pretty simple.  Just add a piece of free javascript code ( to your site and then the code will know the visitor’s state by looking up their IP address.

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