New Product Page

This is a standard product page template–

This standard template is used by 98% of ecommerce sites.  Wisdom of crowds philosophy suggests the widespread adoption of this template is because it’s the most efficient way to display product information. has decided to challenge this view (click image below twice to see enlarged view)–

Click to Enlarge

What I love about their implementation is that they’ve significantly increased product image size and made customer reviews the most visible content.

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