Blog
When I’m on a shipping page I expect to see this basic template–
But sears.com asks for an extra piece of mandatory info. They ask for County name–
Why do they do this? I don’t even know my county name. I’m guessing many shoppers don’t.
I like seeing marketing ideas I've never seen before
True or False? ??
Then you are in the right place.
Receive 1 unique conversions idea in your inbox every week. Interested?
We use a specific copywriting formula to convert new shoppers to a site.
Each week we'll email you an example to your inbox. Interested?
See you Monday!
Check your inbox to confirm your subscription. Next stop, higher conversions.
Comments 2
It is related to sales tax. It is because Sears has so many physical stores that they need to collect sales tax correctly on the county level and not just the state level.
Sales tax is so complicated that the rules vary from state to state, and the rates vary from county to county. So when you have a big physical footprint, it becomes very complicated to comply.
Replybetterretail
That’s a good point. I didn’t realize.
One suggestion for sears.com would be to explain to shoppers why they have to collect County info.
Reply