I’ve been seeing quite a few Moose Jaw stickers on vehicles lately, so I visited Moosejaw.com to see what all the fuss was about.
1) The first thing I noticed was that the web site had a personality.
Notice the top right corner + message under the ‘sign in’ link:
About Moose Jaw section – notice the highlighted section:
2) But they also utilize innovative marketing:
3) They’ve figured out how to use their evangelists. Below is a snippet. The site has over 1,110 customer submitted, Moose Jaw branded photographs.
4) But to really experience how Moose Jaw stands out visit their return policy section. Link below:
Personality isn’t just fun and games, it actually lifts sales. Plus if you have a personality it gives users an excuse to talk about you. In the last 6 months traffic to moosejaw.com has spiked over 51.3%. Not too shabby at all.
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This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from "I'm interested" to "That's it, I'm pulling the trigger". We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.