I’ve been seeing quite a few Moose Jaw stickers on vehicles lately, so I visited Moosejaw.com to see what all the fuss was about.

1) The first thing I noticed was that the web site had a personality.

Notice the top right corner + message under the ‘sign in’ link:

About Moose Jaw section – notice the highlighted section:

2) But they also utilize innovative marketing:

3) They’ve figured out how to use their evangelists. Below is a snippet. The site has over 1,110 customer submitted, Moose Jaw branded photographs.

4) But to really experience how Moose Jaw stands out visit their return policy section. Link below:

http://www.moosejaw.com/moosejaw/shop/content_returns_10208_10000001_-1

Personality isn’t just fun and games, it actually lifts sales. Plus if you have a personality it gives users an excuse to talk about you. In the last 6 months traffic to moosejaw.com has spiked over 51.3%. Not too shabby at all.

Other case studies: Domestications.com and Wilsons leather