Micro Conversions

On eyebuydirect.com once a shopper reaches checkout stage (a critical stage) if they click the eyebuydirect.com top left icon (the only exit route) they are shown a pop-up that asks them to enter their email address to save cart contents–

What’s interesting is that even if the shopper selects “No thanks, continue browsing” in screenshot above, their cart contents will be saved.  But the wordplay is genius- the pop-up title says, “Save your shopping cart” and the link reads “No thanks, continue browsing”, which makes shoppers believe clicking “No thanks, continue browsing” will lose their cart contents.  Consequently, I’m sure, many just give their email addresses to save cart contents (and eyebuydirect.com gains a valuable micro-conversion).

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