Rishi Rawat

When I started in 2008 my core thesis was that most purchase behaviors were rational. 9+ years on and 300+ experiments…

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Comments 1

  1. That’s a really nice list of options if you insist on using a pop up.

    My favourites: The ‘can you keep a secret’ and the ‘Get a mystery discount’, as they use the open loop. I’d never have thought on using this psychology tactic on pop ups.

    I’ve bookmarked your blog. Thanks for taking the time to create an overview of options!

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