Make Me an Offer

I was exiting ________.com and saw this “Make an Offer” message:

How is this a good idea? Some questions to consider:

1: How does this make your brand look?

2: Any smart shopper is going to lowball you. Is it worth matching that lowball offer for a minuscule margin?

3: If you don’t plan to match the lowball offer then what’s the end game? Is the hope that after a few email exchanges the buyer changes their mind and agrees to pay more? What’s the opportunity cost of those email exchanges?

4: What impact does this have on customer lifetime value? Will this buyer ever repurchase from you without “Make an Offer” option?

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