Make it Seem Special

HeartlandAmerica.com has a pretty persuasive call to action:

I took this screenshot on 6/8.

The Post-it note below ADD TO ORDER gives the impression this is a one day only deal, after all, it’s a graphical element. Because it’s easy to edit HTML text skeptical shoppers might expect plain text version of 6/8 Order TODAY and receive FREE SHIPPING* to be computer generated. Graphical elements, on the other hand, seem harder to manipulate, which is why the 6/8 offer looks special. But here is a screenshot of the same page the next day:

And the day after that:

Here is the live ad today.  You get the picture. This whole thing is automated. But it seems pretty impressive. Unlike me, most web shoppers aren’t returning multiple days to see if the day counter is automated.

Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *