Lord & Taylor About Us Page

Rishi Rawat Blog 2 Comments

Lord & Taylor is a giant retail brand with 100s of stores across the US.  They spend millions on advertising.  This is their About Us page:

Lordandtaylor.com_About

Come on Lord & Taylor, you can do a better job telling your story.

Link to live page: http://www.lordandtaylor.com/webapp/wcs/stores/servlet/en/lord-and-taylor/content-view/About-Us

Comments 2

  1. This is all the more relevant today given our shorter attention spans, the increasing amount of marketing clutter and our exposure to so many creative/engaging company pages.
    Although, to play devil’s advocate (but not as an excuse!), how important is an “About Us” page for a well established company like Lord & Taylor?

    1. Post
      Author

      Shreya said: Although, to play devil’s advocate (but not as an excuse!), how important is an “About Us” page for a well established company like Lord & Taylor?
      Rishi: It’s important. They could verify by looking at their GA data. But it’s important.

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