Most companies explain warranties in a boring way. Not Red Oxx. Their warranty message is inspiring:
Red Oxx “No Bull” Warranty
As time rolls a ceaseless course, only the genuine guarantee remains. The mountains will persist, the oceans are bound to endure and Red Oxx will continue to be rugged, reliable, and tough.
To the depths of the Amazon basin to the peaks of the Himalayas, Red Oxx Manufacturing is infallible.
Red Oxx Bags are guaranteed forever, be sure to include them in your will.
While crafting a story with personality, Red Oxx succeeds in constructing a warranty message that is steaming with confidence and assurance. Their messaging makes it difficult for the shopper to remain skeptical about the ability of their product to be long-lasting and reliable.
But it doesn’t stop there.
Red Oxx’s messaging wonderfully weaves together confidence and personality with imagery that speaks to their target and reflects their branding.
In a world where consumption of media and entertainment is at an all-time high, don’t be afraid to tell your shoppers a compelling, entertaining story that they didn’t know they wanted to read.