Rishi Rawat

When I started in 2008 my core thesis was that most purchase behaviors were rational. 9+ years on and 300+ experiments…

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Comments 2

  1. This is really powerful. One of the India’s largest matrimony website saw a jump of 100% in conversion and a jump of 50% in cart rate with this feature when they introduced it in 2010. Now, they employ over 150 call center employees to just handle this.

    Ofcourse, the impact varies from industry to industry.

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