Let Customers Choose

Uncommongoods.com is a unique website, they sell niche creative items.  And because the definition of niche creative is open-ended it’s a challenge for them to predict which item will sell well versus not at all.  And that makes it difficult to purchase inventory.  Well, uncommongoods.com has found a workaround.  They have a page called “vote on product” where shoppers can vote up or down 100s of items–

uncommongoods.com_voting
Click image to visit page.

Items that receive the most community votes are added to the site.  This is a win win– shoppers feel their opinions count and uncommongoods.com can estimate demand before buying inventory.

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