Let Customers Choose
Uncommongoods.com is a unique website, they sell niche creative items. And because the definition of niche creative is open-ended it’s a challenge for them to predict which item will sell well versus not at all. And that makes it difficult to purchase inventory. Well, uncommongoods.com has found a workaround. They have a page called “vote on product” where shoppers can vote up or down 100s of items–
Items that receive the most community votes are added to the site. This is a win win– shoppers feel their opinions count and uncommongoods.com can estimate demand before buying inventory.