Is TurboTax® Free Really Free?

Rishi Rawat Blog Posts Leave a Comment

Free is an amazing offer. A skeptical buyer might think, “that’s great but why is it free? What’s the catch?”

TurboTax uses Narrative Control to answer that.

Notice the “See why it’s free” message:

TurboTax Free offer seems too good to be true. Narrative Control to the rescue.
TurboTax Free offer seems too good to be true. Narrative Control to the rescue.

And this is part of the explanation given when “See why it’s free” is clicked:

Explanation for my TurboTax Free is $0 (zero dollars).
Explanation of FREE

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