Is Google’s Express Checkout an Amazon Killer?

Rishi Rawat Blog 3 Comments

I was on awaytravel.com and I hit the Add to Cart button. Then I saw this menu:

When I clicked the EXPRESS CHECKOUT button, this is the pre-populated popup that appeared:

Amazing.

One of the big benefits of Amazon is that they make checkout a breeze (because they have our shipping billing info). Google’s Express Checkout has taken that advantage off the table.

Would you consider this for your site?

Like this idea?

Comments 3

  1. I love new options for checkout, so upon seeing this I immediately looked into what Google is offering. From what I can tell, they are using Google Pay here (also known as Google Wallet, formerly Google Checkout), and so Google will require the merchant to have their own payment processor. The advantage that Amazon still holds is that a merchant can sign up and use Amazon Pay without having to have their own merchant account and payment gateway.

    That’s not a very high bar for any but the smallest sellers, but still, Amazon’s checkout offering will still hold the edge with the little guys. Best to add them both, as I intend to do!

    1. Post
      Author

      Glad you liked the post.

      Ted: The advantage that Amazon still holds is that a merchant can sign up and use Amazon Pay without having to have their own merchant account and payment gateway.
      Rishi: Ah, good point.

      Ted: Best to add them both, as I intend to do!
      Rishi: I’ll follow up next month to see if you got any Google Express Checkout orders.

  2. Pingback: 6 Ways Amazon Sucks – Frictionless Commerce

Leave a Reply

Your email address will not be published. Required fields are marked *