Google’s Express Checkout has arrived and it’s shaking things up in the world of eCommerce.
I was on awaytravel.com and I hit the Add to Cart button. Then I saw this menu:
When I clicked the EXPRESS CHECKOUT button, this is the pre-populated popup that appeared:
Why this is a big deal and a threat to Amazon
Let’s look at the facts:
— 55% of people in the U.S. now start their online shopping trips on Amazon.com. That’s 25% increase from the same survey last year, when 44% of online shoppers said they turned to Amazon first. (source: ReCode)
— Amazon prime is used by over 50% of US households.
One of the big benefits of Amazon is that they make checkout a breeze (because they have our shipping billing info). Google’s Express Checkout has taken that advantage off the table
Shopify in the mix
When I wrote this article last year, Express Checkout was the only contender to Amazon. Now Shopify has it’s own innovation: It’s called Shop Pay and looks like this:
Once a buyer uses Shop Pay for the first time, their information is saved for future purchases—they can then securely speed through checkout with a simple tap.
Not only does this reduce the hassle of creating a new account each time, but it also is more secure because I trust Shopify, the company, more than I trust a small mom-and-pop site that’s running on Shopify. I don’t want to have my details stored with the mom-and-pop site.
Impressive Shop Pay stat
Shop Pay have an average checkout-to-order rate of 1.72x times higher than those going through regular checkouts.
A little about us
Thank you for reading this article. We are Frictionless Commerce and over the last 11 years, we’ve thought about just one thing: how do we get online shoppers to convert? We’re fascinated by buyer psychology. Once we’ve understood how your site visitor thinks we use our 9 point copywriting process to convince and convert them.
If you’re on LinkedIn much you
can should definitely connect with me. I’m posting ecommerce conversion ideas every day, multiple times a day.
Other buyer psychology-based eCommerce conversion ideas
If you liked this article about Google’s Express Checkout you’ll love our other ideas: