I was on awaytravel.com and I hit the Add to Cart button. Then I saw this menu:
When I clicked the EXPRESS CHECKOUT button, this is the pre-populated popup that appeared:
One of the big benefits of Amazon is that they make checkout a breeze (because they have our shipping billing info). Google’s Express Checkout has taken that advantage off the table
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This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from “I’m interested” to “That’s it, I’m pulling the trigger”. We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.