Rishi Rawat

When I started in 2008 my core thesis was that most purchase behaviors were rational. 9+ years on and 300+ experiments…

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Comments 4

  1. I’m convinced that in-store retailers and e-commerce markerteers can learn alot from each other. These days capturing intent certainly is one of the biggest advantages of selling online. But what stands in our way of doing this in-store? Imagine a customer walking through an alley of white wine.. his or her face is being recougnised and tracked by observation cameras. Sensors record the action of grabbing a bottle and placing it back. When the customer walks towards the checkout, a narrowcasting screen reminds her of the 50% discount on the white wine similar to the one she just had in her hands.

  2. Post
    Author

    @Revi you are absolutely correct. In fact, in-store analytics has so much historical data that if analyzed correctly it can take us to a whole new understanding of the shopper’s mind. Wegmans (a grocery store) pays close attention to customers that don’t buy essentials like toilet paper and toothpaste from them. If these purchases are not happening at Wegmans they are most certainly happening at a competitor’s. This snippet of data tells Wegmans they need to activate their customer retention program.

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